How Do We Market & Sell Homes?

Why Do You Hire a Real Estate Company?

Listing property is about knowledge of the market place (list price) and a marketing plan. Choosing a list price is about where your property fits into recent comparable sales and property that is currently listed for sale. Marketing is about exposure...The more you can expose a particular property to the greatest number of potential buyers the greater your chance for a successful offer. That's what you hire a real estate company to do, to expose your property to as many buyers, and other agents and their buyers.

Where Do Buyers Shop For Houses?

The recently released 2007 National Association of Realtors Profile of Home Buyers found what we all expected, that 85% of all property buyers today use the internet to locate and research property. It would make sense then to spend 85% of your marketing dollars on the internet.

How Do Other Companies Market Homes?

We find that too many companies are relying on old and outdated ways of marketing property, large print ads or media buys in local real estate magazines that take up large parts of their marketing dollars(NAR's 2007 Profile of Home Buyers found only 4% of buyers use newspapers & house magazines as an information source). Lets face it, we live in an area where most of the buyers aren't moving across town or across the county but are moving in from areas farther away (NYC, LI, NJ.), areas that don't subscribe to or read the local newspapers or local real estate books. Consider how you would look for property if you were living in NYC and thinking of looking for property in Orange County. Would you drive upstate to get the local paper, or would you go on the internet and search for property.

How is Marsden & Associates Different?

At Marsden & Associates we understand this. Marsden & Associate is one of a handful of over the 1500 Real Estate companies that operate in the Hudson Valley that has an in house IT department. The value of this is that we are constantly updating and managing our major marketing piece JamesMarsden.net. In addition our IT staff positions our web site JamesMarsden.net daily on over 1400 search terms that are used by property buyers on the internet today. We have also partnered up with over 400 of the largest national, regional and local real estate web sites as well as a majority of our competitor's web sites to expose your property to millions of potential buyers.